話說每次交完作業或assessment完，咱們就會收到一張成績單，評分項目可多了，看來看去一格格都看得懂，全部看完又覺得都大同小異，跟當年的行銷課本相去不遠啊。條條有理，又條條相似。
每次收到成績單呢，比較喜歡看英國人的意見，雖然常常沒什麼建議，遣詞用字卻很容易懂。當然咱們V姐有時候也會用很多單字，但是查查字典也就罷了；但是！我們家帥氣德國人的評語超難懂的啦！每次都落落長，還有很多的dash或是or，子句中的子句，每次都看完都頭好痛。哎！大家應該是很容易可以分出哪段是誰寫的。
Comments on Interim Exhibition/Project: Ulrich Lehmann and Victoria Kelley
It is interesting to see here a presentation that was rather antithetical to orthodox ‘fashion’ presentations in that it affects the graphic style of marketing or branding displays. This is surely prompted by the terminology as well as methodology that guides the project, and as such is a good and direct visual reflection of conceptual ideas – even if it relies on a substantial amount of text for its explanation. However, the systematic and even didactic character of the presentation represents the linear path of research and concept development very well; although the beholder might be left thus with a very descriptive account that largely lacks an evocative or emotive dimension.
The student has situated her research project within the overall concept of ‘experience economy’, in which services, commodities, environments and interaction vie for each other to stimulate consumption. As balance the student added the ‘non-commercial’ sector into the mix, i.e. that of the arts where the notions of e.g. performance or consumptions have acquired a substantially different set of meanings. In relation to these larger contexts the display presented a sub-set that bore – a touch confusingly – the term ‘experience design’ (rather than experiential design?) in order to situate the creation of objects within such service and interactive environments. The case studies elaborated visually on these ideas and the future project development will, in all probability, take on the character of such virtual spaces to create a ‘travel centre’ that houses prime examples of the experience economy.
During the viva the student was able to articulate clearly and eloquently the main points of her research to date but was, necessarily perhaps, more unsure about the next stage of the project. But her command of the area of research and the material, as well as her industrious investigation of primary sources/experiences certainly instils confidence in the potential and validity of her project.
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